“I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant.” Robert McCloskey, American author and illustrator of children’s books
Great research allows an organization to learn faster about its markets, users, products and services. Our world is changing rapidly; brand/product imprints and conversations are no longer controlled by organizations. They take on a life of their own and reside today in shared customer experiences and online conversation.
How do you frame where you will parachute in? Who should you listen to, and how? What project design will best inspire both insight and development while remaining within budget and your time horizon?
Beyond Focus Groups: Few customers can tell you what the future will bring. So we go beyond focus groups and in-depth interviews, often with immersions, ethnographies, and learning journeys with you as active participants. The real value comes not merely from obtaining views or reactions from our target participants, but from diving deep into the contexts within which they live, work, play and ‘consume’. We deliver project elements as living community artifacts and conversations created collectively, that encourage dialogue, insight, innovation and real change.
Thought Leadership: We have access to a remarkable group of thought leaders, leading-edge users and early adopters, developers and creative thinkers, through our deep and diverse social networks. We often engage and leverage them for our convos and projects.
Online Social Media Convos: We develop and use both synchronous and asynchronous mobile and online spaces for gathering data and information, for engaging with our participants and testers, and for allowing agile immersions and direct and transparent interaction for our Clients with their customers. Examples are blographies, mobile SMS to Blog, bulletin boards, webcams and streaming groups live.
Agile Cost-Effective Interactions with your Customers: Our approach allows our researchers and strategists to enable rich and engaging conversations between companies and their target audiences. Often they lead to the building up of a prototyping panel for Clients. The benefit is a real-time, quick and relatively cheap deep dive into your consumer’s life and opinions. More importantly, we adopt our consumer’s own cultures-of-use and these engagements are in their own natural settings. And they are borderless, thus enabling us to conduct projects worldwide.