From Research to Co-Creation: how technology reframes participation and qualitative research methods

May 21, 2014

Research to Co-creation

We put together this deck for a 1.5 hour session at IIM-Lucknow’s Noida Campus. The workshop was on Leveraging Power of Qualitative Marketing Research for Achieving Marketing Excellence.

From Research to Co-Creation: how technology reframes participation and qualitative research methods! (download Convo – IIM Presentation)
 – Shubhangi Athalye & Dina Dastur Mehta,  with inputs from Stuart Henshall – our Co-creation Leader at Convo!

In this deck we talk about broad trends, and how they influence our approach, processes and practice. We continue to apply them, to continue to engage our consumers and clients in much more participative ways.

 

 

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